This varies depending on the size of your agency and what you tend to specialise in. Below is a list of roles commonly found in a digital marketing agency:
Managing Director/Founder
Account Manager: as a client you may be assigned an account manager who will touch base with you on your projects and keep you updated.
Graphic Designer
UI Designer: This is someone who specialises in user friendly website design.
Web Developer
Copywriter: A copywriter is someone who writes blogs, articles, website content and basically any other words used in marketing.
Social Media Marketer
Yes! Word of mouth can be great, but a majority of consumers find and research companies online before making any purchases. An online presence gives your company credibility and boosts brand awareness. Plus, websites are an avenue for endless marketing strategies, including e-commerce, online customer service, and consumer engagement.
Yes, both are important for your Google rankings. User interface is the technical piece of SEO while the way that the user navigates through the site influences important metrics, like bounce rate, time on page, and click-through. Google takes all of these into consideration when ranking pages.
Keywords are the words and phrases that searchers use- usually on a search engine. These are the words that we use when looking for pages, images, videos, blogs, any kind of information or content on the web really. These keywords need to be strategically inserted into your pages and content.
A website that sits stagnant for long periods of time, without any new or fresh content, is nothing more that an online brochure for your company. A successful website will interact with consumers and provide new and up to date information and content. Also, in terms of SEO, Google much prefers a website that is consistently updated. There’s no specific time limit on updating your website, just make sure it stays relevant.
Marketing automation is beneficial because it helps companies streamline their marketing efforts and nurture leads more effectively. Brands can set up automated messages to users based on predetermined behavior triggers. For example, if a consumer adds a product to their online shopping cart but exits the website before checking out, the marketing automation software will send an automated message to the user to remind them of their abandoned shopping cart.
In order to determine whether or not marketing automation is being used correctly and effectively, brands need to track a variety of metrics. Activity metrics, such as number of emails sent and quality behavioral triggers, allows brands to understand if they are using the automation software to its full potential. Response metrics, such as open rate, click-through rate, site traffic, and unsubscribe rate, gives brands an indication of how well the automation is resonating with the audience. Efficiency and Value metrics both serve to show brands if the automation is worth the time and cost – these metrics include cost per customer, revenue generated, cost of investment, and close rate on leads.
When first getting started with marketing automation, determine the routine marketing activities your company participates in on a daily basis. This includes posting on social media, social media engagement, research, emails, track analytics, and project management. All of these tasks can be pre-scheduled and automated to save time and maximize efficiency.
